WiFi marketing software
that grows your customer list

WiFi marketing software turns the guest WiFi at your property or business into a marketing channel. When a customer connects, a branded captive portal (splash page) collects their email in exchange for internet access. The software stores those contacts in a CRM and lets you run automated email campaigns — promotions, loyalty offers, and re-booking reminders — to drive repeat visits and revenue.

A captive portal intercepts a device when it joins your guest WiFi and redirects it to a sign-in page before granting internet access. On that page, customers enter their name and email (with marketing consent). Once submitted, they're authorized online and their contact is saved to your database. It's the same mechanism you've seen at airports and hotels — but branded as your business.

You need a standard WiFi access point — an off-the-shelf device that works alongside your existing router and internet. There's no proprietary appliance to buy and no on-site controller required, and our team sets the access point up for you free. We can also ship one pre-configured so you just plug it in.

Any business with guest WiFi: vacation rentals, cafés, restaurants, bars, hotels, gyms, salons, co-working spaces, and retail. If customers connect to your WiFi, you can capture their email and market to them. Vacation rental hosts use it to drive direct re-bookings; hospitality and retail use it for promotions and loyalty.

Yes, when done with consent. Every splash page includes a configurable consent checkbox and records the consent text, timestamp, and IP address. Email campaigns include one-click unsubscribe. You control what fields are required and what permission customers agree to, which keeps your marketing aligned with GDPR and CAN-SPAM.

DirectBookings is $15/month per access point with all features included — captive portal, email capture, campaigns, and CRM. There are no tiers and no proprietary hardware to buy, which makes the total cost lower than platforms that require their own access points. Cancel anytime.