For hotels & vacation rentals · Included with Growth & Pro

Email marketing for hotels & vacation rentals

Fill more rooms with guests who already love your property. Ready-made templates, automated welcome and win-back campaigns, and one unified guest list — so every email turns a past stay into the next repeat, commission-free booking.

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Included with Growth & Pro · No card required · Cancel anytime

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A win-back email a past hotel guest receives, with a welcome-back discount code

Sent automatically to past guests

Consent tracked · PII encrypted
One guest list from every source
Automated & scheduled sends
No per-booking commission

Campaigns that fill rooms

The emails that work best in hospitality — ready to send, built around your bookings and guests.

Welcome new guests

Greet every new contact automatically with a branded welcome and a reason to book direct next time.

Fill your shoulder season

Schedule a seasonal offer for exactly the right morning, so quiet weeks fill with guests who already know you.

Reward loyal guests

Send a returning-guest perk or members-only rate to the people most likely to book again — your past guests.

Win back lapsed guests

A 'we miss you' email with a welcome-back code quietly brings back guests who haven't booked in a while.

Request reviews after checkout

Automatically ask happy guests for a review once they're home, when your stay is freshest in their mind.

Announce what's new

A new suite, a renovated pool, a longer season — tell the people who already chose you first.

Hotel email marketing examples

Real templates you can make your own in minutes. Drop in your logo and photos, adjust the copy, add a discount code, and send.

Announcement

Announce a new room, season or amenity

Seasonal offer

A seasonal offer timed to your quiet weeks

Event

Promote a package, event or experience

Make any template your own

A drag-and-drop editor built for hospitality. What you design is exactly what your guests receive — on desktop and mobile.

app.directbookinghost.com/campaigns/new

Editing a hotel email marketing campaign in the drag-and-drop builder

One guest list, built automatically

Bookings, WiFi sign-ins, website subscribers and imports flow into one de-duplicated list. Segment by property, visit count and consent, then reuse the audience on every campaign.

app.directbookinghost.com/campaigns/contacts

Unified guest contact list for hotel and vacation rental email marketing

Simple pricing

Included free with your plan. Scale up only if you send more — no per-booking commission, ever.

Included Free

Included

A feature of every Growth & Pro plan

Included free

500 emails / mo

Unified guest list

Automated & scheduled campaigns

Hospitality template library

Open/click analytics

Comes with your plan — nothing extra to buy.

Starter

For properties sending a little more

$9/month

2,000 emails / mo

Everything in Included

4× the monthly send allowance

No per-booking commission

Standalone add-on for higher volume.

Pro

For busy hotels & portfolios

$19/month

10,000 emails / mo

Everything in Starter

20× the monthly send allowance

Priority send throughput

For properties sending regularly.

Custom

For groups & high-volume senders

Custom

50,000+ emails / mo

Everything in Pro

Negotiated monthly ceiling

Dedicated onboarding

Negotiated ceiling for high volume.

A Growth or Pro plan includes 500 emails/month free · Add-on tiers raise the limit · Cancel anytime

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Things hosts & hoteliers often ask.

Straight answers. If something isn't covered here, just ask.

Why do hotels and vacation rentals need email marketing?

Because repeat and referral guests are the cheapest, highest-converting bookings you'll ever get — and the only way to reach them direct, commission-free, is email. A guest who already loved their stay is far more likely to rebook than a cold traveler on an OTA. Email marketing turns the guest list you already have into a channel you own.

What are some hotel email marketing examples?

The ones that work best in hospitality: a warm welcome when a guest joins your list, a pre-arrival email with check-in details and local tips, a thank-you after checkout with a review request, a seasonal offer timed to your shoulder season, a loyalty reward for returning guests, and a 'we miss you' win-back with a discount code for anyone who hasn't booked in a while.

Do you have hotel email marketing templates?

Yes. There's a library of hospitality templates — welcome, seasonal offer, loyalty reward, flash sale, new-season announcement and win-back — that you make your own in the drag-and-drop editor. Drop in your logo and photos, adjust the copy, add a discount code, and send.

Where do my guest contacts come from?

From everywhere your guests already touch your property. Confirmed bookings sync into your list automatically. Guest WiFi captures add contacts as people connect. Your website's subscribe form collects opt-ins. And you can import an existing list by CSV. It's one audience, de-duplicated, with the source tracked on every contact.

Can a small boutique hotel or single rental use this?

Absolutely — it's built for owner-operators and small teams, not just big chains with a marketing department. Your list grows on its own, the editor is drag-and-drop, and a Growth or Pro plan includes a free monthly send allowance. You only pay more if you send a lot.

Is it compliant with GDPR and CAN-SPAM?

Yes, when used with consent. Consent is recorded with provenance on every contact, one-click unsubscribe and per-category preferences are handled for you, and guest PII is encrypted at rest. You own your guest data and can export it any time.

Turn one-time guests into repeat direct bookings

Most hosts never see their guests again. Every OTA stay should become your next direct booking — your website accepts commission-free reservations, your WiFi keeps your brand in front of guests long after checkout.

The repeat booking engine

Guest books on Airbnb

You pay the OTA commission

Stays at your property

Their only visit — for now

Connects to your WiFi

Branded splash page

Email captured

Added to your guest CRM

Automated follow-up

Offers & seasonal discounts

Books directly next trip

Zero OTA commission

Step 1

Direct Booking Website

Accept commission-free reservations from day one. Your own branded site with payments, calendar sync, and automated check-in — live in 15 minutes.

Branded booking website with custom domain
Stripe payments — zero booking fees
Calendar sync with Airbnb & VRBO
Pre-signed rental agreements & waivers

Start accepting direct bookings →

Step 2

Guest WiFi Marketing

Stop letting guests disappear after checkout. Capture their email when they log on to WiFi, then automatically invite them back to book direct next time.

Branded WiFi splash page & guest email capture
Automated rebooking campaigns & seasonal offers
Repeat-guest discounts to win the direct booking
Guest CRM across all your properties — any router

See WiFi Marketing →

One repeat booking often pays for your subscription many times over — there's no OTA commission the second time around. Bundle subscribers save 30% on Guest WiFi Marketing.

Browse our free Airbnb alternative →

Your past guests are your best channel.

Turn the guest list you already have into repeat, commission-free direct bookings.

Start Email Marketing

Included with Growth & Pro · No credit card required · Cancel anytime

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